Welcome to #iabpoe for a tweetchat session on Paid, Owned, and Earned (POE) Media. Please join the Interactive Advertising Bureau (IAB) on August 20, 2012 at 8 PM EST to discuss:
- Q1 Which comes first - paid, owned, or earned?
- Q2 Can you expect significant impact from earned without paid (and vice versa)?
- Q3 What's the best allocation of resources to achieve your objectives?
- Q4 How do you know if you've been successful? What metrics count? What services do you use to measure?
- Q5 Who's doing POE well? Examples?
Tweet @iab with the question numbers Q1, Q2, etc. If you use Twebevent for the tweetchat, it will automatically add #iabpoe to the end of every tweet for you. Keep your tweets short so they can get retweeted. Thanks for joining us to chat!
|
|
|
Hashtag: poechat
|
143
Views
|
1
last 24hrs
|
|